EMO BROTHER is a fashion label closely intertwined with real life. “Emo” represents both a genuine human emotion and a distinct musical style.
Drawing inspiration from contemporary social phenomena, the brand uses clothing to portray the private yet universal experiences of today’s urban youth and their perspectives on the world.
These young people may not embody conventional “positive energy,” but they are an undeniable and authentic force. EMO BROTHER encourages them to confront their raw, negative emotions head-on—so that after the emo moment passes, they can face life with renewed courage and optimism.