BEASTER's brand concept is "Born To Be," aiming to align with the current youth trend culture. The brand seeks to convey happiness, encourage young people to express themselves bravely, pursue their ideals, and engage actively with trends. BEASTER integrates elements such as music, graffiti, youth campus, humor, and fun to connect various cultural circles. It inspires the younger generation to communicate boldly with themselves and the world, continuously harness fresh talent to showcase the power of national trends, and embrace diverse values and individual differences with an open mind.