Founded in 1971, STARTER was the first sportswear brand to collaborate with all four major sports leagues as an official uniform supplier. With deep roots in sports and street culture, STARTER has become a favorite among celebrities, hip-hop artists, and style icons worldwide.

In 2011, the brand expanded with STARTER BLACK LABEL, a premium streetwear line that blends athletic heritage with American street culture. With a focus on innovation and forward-thinking design, STARTER BLACK LABEL continues to inspire a new generation of fashion enthusiasts and drive the evolution of street culture.