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'Harsh and Cruel'

Founded in 2017, HARSH AND CRUEL was created as a brand in between fashion and streetwear; our style and concept revolve around the industrial revolution and the tremendous changes it brought to the human lifestyle in the major cities. Harsh and cruel combines all elements in the factory, workshop, and streets, showing in the garments. Harsh and cruel is searching the order in disorder, finding the possibility in the impossibility, and creating the future in the present.